When most think of one-stop shopping, images of such big-box retailers such as Wal Mart or Target typically come to mind. Advanced Auto Parts takes that same mentality an...
When most think of one-stop shopping, images of such big-box retailers such as Wal Mart or Target typically come to mind. Advanced Auto Parts takes that same mentality and customer service acumen in the world of car parts.
The biggest drawback when entering an auto parts store is ignorance. The majority of customers probably don’t know much about cars and especially not fixing them. Advanced Auto Parts staffs accordingly with associates that talk to – and not down – to customers.
Of course, Advanced Auto Parts sports an inventory that is what you would expect with everything from floor mats to fuel pumps.
Unlike most auto parts stores, Advanced Auto Parts doesn’t simply sell a product and then rush off to the next person waiting in line. Advanced offers those aforementioned “wandering car repair souls” a list of mechanics within their area that may be able to help expedite repairs.
That “extra mile” is only fitting from a place that has made itself a house hold name because of its car and truck expertise.
The Advanced Auto Parts web site is equally driven to appeal and attract customers with deals that include free shipping and the ability to join an email club. The latter sends coupons and special promotions directly to its customer base.
Not sure which brake pads to buy or which wiper blades are best for winter? Not a problem as the Advanced Auto Parts online store offers a pop-up chat window that allows customers to talk directly to a specialist. Any order placed online as well can be shipped directly to the store for free.
Marketing plays a huge role in Advanced Auto Parts’ success as the company consistently runs ads on television and radio that promote the store as more than just a place to sell parts.
That mantra makes trusting and believing in Advanced Auto Parts much easier. It also shows that the brand balks at the idea that it is simply selling car parts but instead is creating long-lasting relationships with its customers.