Aerie resides as a division of the ultra-magnanimous and well-represented American Eagle brand that centers on lingerie, bras, underwear, sleepwear and various clothing f...
Aerie resides as a division of the ultra-magnanimous and well-represented American Eagle brand that centers on lingerie, bras, underwear, sleepwear and various clothing for the fun, flirty and sporty female.
Aimed primarily at ages 15-21, Aerie really grew by leaps and bounds based on its lingerie line consisting of bras and other undergarments.
The color scheme and designs of the products show a flare for fashion – even the kind that resides behind clothing. Aerie upgraded from just lingerie and has created a wildly popular line of active wear and clothing that is cute enough to lounge around in or make a quick trip to a grocery store or the gym. The clothing, from sweaters to tank tops, is durable albeit soft and comfortable – a winning combination for any line of clothing.
The latter destination – the gym – spawned a category within Aerie itself called Aerie FIT. The increased sales of Aerie made it one of American Eagle’s more reputable and credible divisions within the company.
Aerie is available online, although American Eagle has started piecing together stand-alone stores for the demographic and gender-specific product line. Within a few years, Aerie hit nearly 200 stores.
Shopping online still proves to be potent for the Aerie brand as sales surge and the process of buying is as mesmerizing as the clothing and lingerie itself. From a tremendously tantalizing selection and overwhelming inventory, Aerie isn’t frustrating with a lack of choices. Furthermore, Aerie makes returning a product simple and offers a much-appreciate convenience of shopping from the privacy of your own home – as opposed to thumbing through bras in front of a crowded store.
Aerie also keeps customers – and styles – current with a constant upgrade and evolving rotation of clothing and sleepwear. They’re quick to highlight special buys or clearances, not to mention what is new on the web site.
Keeping pace with a competitive lingerie and clothing marketplace coupled with a highly selection demographic of younger females, Aerie is backed by a tremendous company in American Eagle but ultimately the fate of the fashionable line is determined by a remarkable array of items.