From an amazing assortment of name brand items to a friendly, forthright customer service initiative, Bon-Ton ascends to unparalleled heights in terms of rudimentary depa...
From an amazing assortment of name brand items to a friendly, forthright customer service initiative, Bon-Ton ascends to unparalleled heights in terms of rudimentary department stores.
Bon-Ton transcends traditional retail outlets as one of the more diverse in the market. They offer virtually everything one could imagine – everything from footwear to clothing for men, women and kids.
One glaring positive for Bon-Ton is its innate ability to not only offer the likes of Calvin Klein, Anne Klein, DKNY and Estee Lauder but keep prices affordable to the general public.
Most department stores that dabble in those aforementioned brands struggle to keep pricing in line with a wider demographic. Bon-Ton walks that sales tightrope with relative ease, which is why they’re one of the premiere department stores in the United States. They have a strong hold on the marketplace and draw customers from all walks of life.
Bon-Ton typically can be found as part of larger, upscale malls around the country; the stores are typically larger than most shops and often are awarded their own “wing” of any particular mall or subsequent mall annex.
Those more inclined to buy online from the comfort of their own home can do so at BonTon.com. Customers can easily shop by brand and Bon-Ton isn’t shy about offering items at a discount or dishing out coupons just as easily as they do apparel.
The marketing that moves Bon-Ton to the front of customers’ lists comes in the form of coupons directly mailed to homes and a heavy-duty dose of television commercials that highlight peak and off-peak sales.
The work behind the scenes at Bon-Ton has put it on par with heavy hitters such as Macy’s, which shells out major marketing dollars for spokespersons such as Jessica Simpson and P. Diddy.
Bon-Ton took an alternate route: they’ve decided to focus on carrying the same brand names as its competition but keeping costs low and customers happy.