Carter’s contends it is the premier retailer in the world of babies’ toys and accessories. They certainly have the sales numbers to back up that claim, but if that’...
Carter’s contends it is the premier retailer in the world of babies’ toys and accessories. They certainly have the sales numbers to back up that claim, but if that’s not enough they have plenty of little voices that can be heard loud and clear.
Babies love Carter’s but parents equally revel in the simplicity of the shopping process and the grandiose level of customer service and inventory sported by arguably the best babies’ store in the United States.
Millions of products sold – everything from clothes, shoes and anything else pending parents and seasoned moms and dads can’t live without. But Carter’s doesn’t just list items on their web site in a simple way: shoes, pants, shoes, etc.
The Carter’s brand is incredibly savvy from a marketing standpoint and tags its clothing lines with various names to give it a sense of style and diversity. For example, one of the more popular series for little boys from newborn to 24 months old is the “Sly Little Guy” collection that features cute, little sweatshirts, sweats and bodysuits. They even showcase a section of their web site dubbed the “PJ Shop” and “Swim Shop” for when kids need a good night’s sleep or a splash in the pool.
Naturally, Carter’s boasts an amazing selection for little girls, too, but also is helpful for those searching for the perfect baby shower gift, baby essentials and furniture for the new nursery. The Carter’s web site is broken down so customers can shop by a specific age and then whittle it down further by price or product.
Even the cutest clothes and accessories won’t sell well if they’re not made durable. Carter’s puts quality at the forefront along with being fashionable and consumers rave at how well items hold up – especially with babies and kids, who certainly are tough on clothes.
Toughness aside, choosing Carter’s is easy. The company seemingly has its pulse on parenting. Carter’s realizes that taking care of kids or planning for your first child is trying enough and buying clothes should be the easiest part of this journey.