The first word that comes to mind when the word “Conair” is mentioned is hair and hairstyling products. That assessment certainly would be valid, but the Conair brand...
The first word that comes to mind when the word “Conair” is mentioned is hair and hairstyling products. That assessment certainly would be valid, but the Conair brand is much more than that.
Sure, Conair does an outstanding job with hair dryers, styling irons, setters and various styling tools for home and travel. The Conair name carries tremendous weight and is renowned for its quality, style and durability and has been a major player in the home hair care market for decades.
But Conair isn’t content being just a household name for hair. The company has adopted an all-encompassing marketing strategy and product lines that includes manicure and pedicure baths, grooming, irons and fabric steamers and the lucrative spa-type amenities.
Relaxation and sound therapy play a big role in the rollout of the “new” Conair model. Items such as soothing clock radios for infants and an adult sound machine complete with a babbling brook that replaces babbling voices that permeate throughout one’s day.
Products are sold primarily through the online store and that entity affords customers discounts, clearance items and the option of joining an email list that distributes an array of coupons.
Conair isn’t shy about dishing out the goods regarding products available through the web site. Plenty of worthwhile reviews are available on the site and that is a fantastic way to earn credibility and customers. If a product isn’t well-reviewed, Conair wants its loyal followers to know that information first and foremost – as opposed to being bombarded by disappointed buyers on a daily basis.
Conair has a leg-up on its competitors because of its name recognition in the marketplace. But Conair doesn’t rely solely on name alone and continues to evolve. Being one step ahead of the competition and ultimately customer-centric proves to be Conair’s most stylish characteristic.