Dollar General adheres to a simple philosophy: Save time, save money – everyday. The store distances itself from big-box chains such as Wal-Mart but keeps pricing as lo...
Dollar General adheres to a simple philosophy: Save time, save money – everyday. The store distances itself from big-box chains such as Wal-Mart but keeps pricing as low or lower.
Technically, Dollar General is a small-box chain but still offers great, brand-name products. Dollar General feels more upscale and the pricing isn’t necessarily backed by an “everything is a dollar” mentality.
Instead, the pricing is more often than not rounded to the nearest dollar and priced effectively. One aspect of Dollar General that often goes unnoticed is the products available are quite stylish and offer a low-cost option for decorating a home or apartment.
Little items throughout the household that can quickly add up – Shower curtains, placemats, dish towels and laundry baskets come to mind – are offered at reasonable prices and aren’t bland or drab in comparison to higher-end retail stores.
Dollar General doubles as a grocery store with sales prices around the clock on food and toiletries that rival or best even the Wal Mart and Targets of the world.
Moreover, Dollar General isn’t overwhelmingly large and isn’t quite as intimidating as is larger chain competitors. Often complains about Wal Mart may include stores being too big and items too hard to find.
That problem doesn’t exist at Dollar General as the company opts for a sleeker setup albeit not missing much in the way of selection.
Hopefully, loyal customers and those just passing by will redirect to the Dollar General web site, which offers coupons and discounts that may not necessarily appear in the traditional, weekly print ads. For example, customers can save $5 off a $25 purchase all day, every day.
That incentive essentially sums up Dollar General and the forward-thinking marketing strategy the brand abides by – keeping customers happy and prices low.