Eddie Bauer, Inc. is a catalog, storefront, and e-commerce retailer through two concepts: Eddie Bauer Sportswear, which offers outdoor apparel, sportswear, and accessorie...
Eddie Bauer, Inc. is a catalog, storefront, and e-commerce retailer through two concepts: Eddie Bauer Sportswear, which offers outdoor apparel, sportswear, and accessories; and Eddie Bauer Home, which features bedding, home furnishings, and decor. The company is a wholly owned subsidiary of Spiegel, Inc.
The company mails out 110 million catalogs per year, with about a quarter of revenues stemming from catalog and web site orders. On the storefront side, there are 430 Eddie Bauer sportswear stores in North America and 38 Eddie Bauer Home units in the United States. To clear excess merchandise, the company runs an additional 52 Eddie Bauer Outlet stores in the United States, as well as the eddiebaueroutlet.com web site. The company also licenses the Eddie Bauer brand to several other companies, including Ford Motor Company, which has made Eddie Bauer edition sport-utility vehicles since 1984; the Lane Company, for a line of Eddie Bauer furniture; and Cosco, Inc., which sells Eddie Bauer car seats.
During 1995, when the company celebrated its 75th anniversary, Eddie Bauer launched a new retail and catalog concept, called AKA Eddie Bauer, selling upscale dress clothing for men and women--a new line aimed at the burgeoning market for more casual work clothes. The company's All Week Long concept was discontinued, with those stores converted into AKA Eddie Bauer units. Even amidst a slump in the entire retailing industry, Eddie Bauer continued to expand in other ways as well. During 1997 Eddie Bauer opened its 500th U.S. store.
Since 1920, the Eddie Bauer name has evoked several images. What once represented fishing tackle, guns, and mountaineering equipment now, in the early 21st century, stood for durable, comfortable apparel As Eddie Bauer planned for the future, supported by its multiple channels of distribution, its product lines appeared to remain as strong as the legendary Eddie Bauer name.