The folks at Food Network reside as the utmost experts in culinary creations and have forged a network and subsequent brand that is the premier source on preparation and ...
The folks at Food Network reside as the utmost experts in culinary creations and have forged a network and subsequent brand that is the premier source on preparation and cooking.
From Robert Irvine to Rachel Ray, the chefs are some of the best in the world and so are the products, cookware and recipe books offered as part of the Food Network Store.
The store’s web site is sensationally laid out and is a mirror image of the Food Network brand. One creative aspect of the store is the ability to shop by your favorite Food Network TV chef. That marketing strategy is a brilliance move by the Food Network Store, which assumes fans of Ray or Irvine certainly want to use the same knives and cookware the pros use – the same way a adolescent football player wants the same wide receiver gloves worn by Wes Welker.
Who doesn’t want to brag that they followed the same recipe as Guy Fieri or Paula Dean? Customers can feel safe purchasing pots and pans or any number of kitchen utensils from Food Network as the company stands behind its name and churns out quality, not shoddy.
The idea of paying a little more to get celebrity chef endorsed products hardly is a barrier – mostly because of the aforementioned reasoning but also because the Food Network Store isn’t filled with inflated prices.
The Food Network Store boasts a clearance section and a good percentage of the inventory is already shown as being marked down. The store also allows customers to easily find items based on the brand name and keeps its loyal follows abreast of new items or available discounts as they become available.
As an official email customer, you’ll receive $5 coupons as you begin buying items and also receive free shipping offers and other perks courtesy of Food Network.
The development and integration of Food Network from cable channel conglomerate to full-fledged online retailer was a natural process. Food Network proved a little prep work makes for not only an array of delectable dishes but an equally enticing web site and store.