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ToysRUs: Toy brand remains steadfast in commitment to safety

Few can argue that when it comes to toys and how those products are linked to quality and safety that the first name and brand on the tip of your tongue is ToysRUs.

Their commitment to production centers on a host of different elements that define what a toy brand should be, from price to service, but safety often trumps the discussion when it comes to parents and how they view potential toys for their children.

ToysRUs is easily is the most revered and renowned toy brand in the marketplace and their ability to draw customers and keep them happy is underscored by stores and customer service that is head and shoulders above the competition.

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As sturdy and recognized as the logo and actual physical stores are, ToysRUs has worked tirelessly and diligently to secure more than just a small piece of the online sector when it comes to parents ordering toys online and focusing their work on timely delivery and that the product is received as described.

As parents know, toy buying often can be taxing with so many trends and hot toys that permeate the marketplace, so being able to buy online helps that cause greatly. Parents are extremely busy so shopping from home is key and you can find online ToysRUs promo codes with a simple point and click to not only have the convenience at your fingertips but also a wide selection of products to forgo the trip to the store.

But as "hot" as a toy can be, nothing compares to safety and a disregard to that puts parents in a position to give toys and toy manufacturers the cold shoulder when it comes to buying.

A 2014 report produced late in the year had toy related injuries on the rise, and that is alarming given just how paramount safety should be when you think about toys in general or specifically who they're marketed to and how they're made.

Safety standards are of the utmost importance to ToysRUs, and that fact doesn't go unnoticed by parents and those who have a propensity to purchase toys. ToysRUs focuses its attention to toy safety to the tune of going above and beyond what is asked of them as far as how toy safety is regulated. That peace of mind plays to parents exponentially, as it should, when you consider just how much moms and dads wants to know when they buy a toy it was produced and put together correctly.

ToysRUs manages to meld together the perfect mix of toy safety and product availability and service to ensure not only that its brand and namesake stays intact but also parents can feel that sense of comfort knowing when it comes to satisfaction and consumer loyalty, ToysRUs doesn't play any games.

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Fun control: Why some toys and games should stay on shelves

What is inappropriate for your kids as far as toys and games go? Is there such a thing as toy that can promote violence to the point that it actually takes place?
This debate has raged on for years, the moment video games took a step toward an R rating, and acts of violence by kids and teens took a turn for the worse.
Are video games to blame? Should parents be shamed for every toy gun every bought and sold? Are toys in general to blame for the fact that they've gotten a lot more mature over the course of the last two decades?
I know personally, I've heard this debate for years, as a former writer for a major newspaper who wrote about professional wrestling. I was a kid in the mid 1980s, five years old in 1985 to be exact, and I loved wrestling. 
Hulk Hogan was my idol, and I had all the toys and watched all the shows. But as wrestling hit its high point in the mid 1980s and again the late 1990s, the two didn't run parallel as far as how kids reacted to this form of entertainment.
I don't remember hearing a lot in the 1980s about kids hurting other kids or body slamming them or acting up while wrestling or emulating their favorite superstars. I never body slammed or clothes lined my sister, but the late 1990s saw a rise in violent acts that some tried to pin on professional wrestling.

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I, as a writer, wasn't interested in defending wrestling unless I thought it necessary, and most of the time when I heard of such violence acts, my first though was: where were mom and dad? In some cases, they weren't around at all.
Now, I'm not blaming parents at all, but I do know that when I watched wrestling, I didn't do it alone. I also know that if I was "horsing around" with my sister, that I was told to calm down.
I realize 2016 is a lot different than 1985, especially how toys and video games have started to become more realistic and less about playing and more about acting out scenarios of sorts.
But I do believe that toys don't lead to violence, and games don't either, for one very important reason: parents don't allow it to happen. Whether that means not buying the toys or all or giving the toys to kids with a disclaimer that they're toys and nothing more. I realize this conversation with your kids might seem a little odd given that they're, well, referred to as "toys" but that doesn't mean handing a child a toy machine gun shouldn't come with rules, too.
As a child, I had toy guns, too, and I would run through the house and pretend to shoot people. I also was told that shooting people is wrong and this is just pretend. Did that help? I'm assuming so, but I don't know if those conversations or reprimands are as consistent as they should be.
I don't think banning toys is the answer, as much as it is parents asking and answering questions about violent games and toys, especially if the answer is "no," when kids ask if they can have something in the toy or game vein they shouldn't.

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Friday, bloody, Friday: Remembering hot toys that took us by storm on Black Friday

Before doors to most retailers opened on Thanksgiving night, "Black Friday" was the main event when it came to shopping and, for parents, aunts, uncles and anyone else who was buying for children, the moment in time they had to secure the hottest toy of the season.
You remember the countless "Black Friday" headlines, the ones that involved moms pulling hair, dads throwing punches and consumers content on finding the last remains of the hottest toys left on the shelves; those are what showed up in the newspapers and online on Saturday morning following "Black Friday." 
Hard to believe just one little toy created such a stir when it came to consumers and customers alike who knew that Christmas and the holidays wouldn't be the same for their kids if they didn't open the gift that everyone wanted.
Those gifts have ranged in variety relatively speaking, based on the type, age, gender and everything else you could imagine. Transformers ruled the world in 1984 with kids, mainly boys, making it the hottest selling toy nearly 32 years ago.
The idea of robots turning into cars and vice versa was all any little boy could imagine, and the toys from three decades ago spawned a series of superb movies that grossed hundreds of millions of dollars.
In 1984, however, "Black Friday" wasn't the hot commodity that it is today.

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The turn into the 2000s also brought another must have toy, and by then "Black Friday" was red hot and so were Bratz Dolls. In 2001, Bratz Dolls were the best selling toy over the holidays, and younger girls of all ages couldn't have the 2001 holidays come or go without having one of these fashion dolls. Bratz arrived on the scene in 2001 and continued to have great success, but nothing matched that first year of remarkable success.
Five years before Bratz were born, Tickle Me Elmo was the number one toy on the market, and those dolls were easily the most wanted toy in the history of the holidays. Some of the toys were in such demand that they would sell on the secondary market for more than $2,500. The reason being is the toy was in such demand because very few were made when it arrived in the mid 1990s.
Every year has its toy, mostly depending on supply and demand but always driven by what kids want and how parents have to try to find out a way to get it.
Minus the fist fighting and "Black Friday" masses taken into consideration.

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Dolled up: Why new Barbie commercial is long overdue

I played with Barbie's when I was a kid, circa 1985 or so There, I said it, and it wasn't that big of a deal then. And, it certainly isn't now.
I had a younger sister, and we played with them all the time. We would take turns playing with our respective toys. I had a slew of World Wrestling Federation (now Entertainment) wrestlers. These larger than life rubber wrestlers were all the rage in the mid 1980s, and Barbie has always been a staple, and my sister had what seemed like every Barbie every made, dream house included, cars and anything else that made Barbie, well, Barbie.
I was six year old in 1985 and my sister was five, and I never once even then thought it was weird or awkward to play with "dolls," much the same way my sister was totally fine playing with "action figures."
That's probably why I'm not overly shocked or blown away at the news of the Barbie brand releasing its first commercial that features a boy in it.
Truth be told, that seems long overdue.

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For years, toys always were gender specific, at least most of them. But it wasn't as if girls never played with G.I. Joe or boys didn't partake in anything that wasn't "boy related." The issue was more about how toys were marketed, and that is more about commercials or toy catalogs, more so than what kids were interested in at any given time in history as it pertains to toys.
Today's child doesn't have to be saddled with stereotypes or pigeon holed into being told exactly what they should be asked to play with or to have purchased for them by their parents.
Instead, if a little girl wants to play with Captain America, then so be it. If she wants to tackle Thor or be Iron Man for Halloween, let her.
If a little boy wants to play with Barbie, or so called girl specific toys, then what is the big deal? There isn't one, and that's why this commercial, while groundbreaking in some respects because it has never been done, shouldn't be viewed as the exception.
Now, it's the rule, and should have been a long time ago.
You can't make up for lost time, and those kids, like me, in the 1980s who played with Barbie's alongside their sister or other girls, similar to what is portrayed in this commercial, grew up to be open minded parents who see a boy in a "girl" commercial and barely bat an eye.
And that's exactly how it should be.

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Super machine: Why the original NES still stands tall

From Xbox 360 to Playstation 4, today's gaming consoles easily trump anything that has ever come before it.
But nostalgia often trumps all as it relates to toys and games, and that is ever so apparent as the 30 something nerds of the world celebrate the inception of the original Nintendo Entertainment System, better known as the NES.
The "original" Nintendo as it was called as well arrived in the United States three decades ago and celebrates its 30th birthday to what can still be considered rave review and passionate fans who adored this system and still arguably believe it has more than just a few redeeming qualities.
Fans of that generation enjoyed everything from Contra to Double Dragon, Tecmo Bowl to RBI Baseball and favorites like Pitfall and Pinball, and the Nintendo Entertainment System for its time period was revolutionary and did wonders for the Nintendo Brand and at home gaming in general.
Around that time, playing video games at home consisted of the very mundane, the basic and bare minimum. Most kids of that generation spent most of their time at arcades, these now archaic areas in malls and surrounding areas that had giant sized video games for kids to pump quarters into and spend more than just a few weeks of saved up allowance.

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The Nintendo Gaming System changed the landscape of how kids play games, and after 10 years being sold, the system sold in upward of 30 million units, hardly anything to sneeze at given that Nintendo wasn't all that confident that the system would survive.
Not only did it survive, it thrived.
Even in 2015, 30 years after the fact, the gaming system still piques the interest of gamers. Sure, they have their Xbox or PS 3 or 4 and the graphics clearly blow away the original Nintendo, but that isn't why fans of video games still gravitate toward it.
What old school gamer hasn't broken out the NES system for a season of Tecmo Bowl or RBI baseball. The graphics almost ironically are refreshing given that everything looks so real. Sometimes, a few block shaped football or baseball player beats seeing the digital version of Alex Rodriguez that looks like a carbon copy of the real guy.
The NES isn't making a comeback but you can't help but give it the slow clap, a round of applause or the praise it deserves as the forefather of sitting at home and playing your favorite video games.

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