Touted as the number one jewelry store in the United States, Kay has been sealing every sale with a kiss and continually counting the satisfied customers after nearly 100...
Touted as the number one jewelry store in the United States, Kay has been sealing every sale with a kiss and continually counting the satisfied customers after nearly 100 years of service.
Kay Jewelers truly deserves a silver and gold medal for its marketing, which devised a truly simplistic, albeit appropriate, slogan: “Every Kiss Begins with Kay.”
That tagline tempts customers to visit Kay Jewelers to buy everything from watches to wedding rings. The thought of giving someone the perfect bracelet or necklace and sealing the gift-giving with a kiss is the image Kay conjures up with a few simple words.
Kay Jewelers also is incredible savvy in terms of pushing weekly sales and discounts, while carefully not giving customers the perception that a percentage off means a lack of quality.
Those more inclined to order online certainly won’t be disappointed. As soon as a potential customer arrives at Kay Jeweler’s web site, they’re prompted to join the email club and promised a wealth of savings upon doing so in the form of weekly coupon-driven emails.
Ordering online in the jewelry business may seem like a risky proposition but Kay competently puts the worries aside thanks to free ground shipping on all orders not to mention a smooth return policy.
One aspect of Kay’s that quickly stands out is the amount of knowledge its customer service staff bestows on customers. Nothing is quite as frustrating as questions going unanswered by a staff that isn’t fully prepared or well-versed enough on the products being offered. Kay is quick to point out that its staff isn’t just good – but rather the best in the world at what they do.
And, most importantly, Kay Jewelers’ assortment of silver and gold stands out brightly in a sea of competition that includes a myriad of impressive retail stores.
Those who assume a diamond is just a diamond haven’t met the people within the Kay Jewelers organization. From great customer reviews and an unmatched, flashy product line, Kay Jewelers shines bright from top to bottom.