Shop Early and Save on "Hot" Holiday Gifts by Carmine Barbetta (FB)

Published: 10/09/12 in Promotion News

The recent spate of great online retail discounts on the latest phones and electronics suggest that retailers are increasingly diversifying their best discounts on hot items away from the well-known online sales days, Black Friday and Cyber Monday (the Friday and Monday after Thanksgiving).

To save money on holiday shopping purchases, it is best to by popular or “in demand” items and luxury items like watches and jewelry in September or October as retailers tend to increase prices during times of peak shopping demand, from Black Friday thorough Christmas. You can typically find great prices on in-demand items again in late spring when demand is down.

Retailers often advertise more mundane products, like toasters, at deep discounts during hot shopping days to bring customers into the store or onto the store’s ecommerce site. At that point, the customer, now under pressure to find the perfect gift, might just overpay for the latest TV, electronic device, or luxury item.

So, if you can afford to plan ahead, start your holiday shopping for hot items before the beginning of November and put off small item purchases until the retailers advertise their holiday specials during the period from Black Friday and Cyber Monday through Christmas.

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