As the calendar turns to November, retailers aren't so much worried about the Thanksgiving Day menu per say but rather what's on the agenda for the next day.
You see "Black Friday" has morphed from a busy shopping day into easily the busiest shopping day of the year, whether you're waiting in line at Best Buy for a $200 laptop or sitting on your couch fighting a slow internet connection to ironically buy that same laptop, only online rather than in person.
But as much as "Black Friday" has turned into the most important day for retailers in terms of determining just how successful their fourth quarter sales revenue is going to be, it has spilled over to subsequent days before or after the day after Thanksgiving.
"Cyber Monday," for instance, is the online version of "Black Friday," and some retailers even will begin rolling out pre "Black Friday" sales within the next few weeks, sort of trying to jump the gun on getting customers in the door but ultimately taking the onus and importance off the actual Friday in question.
The last straw for "Black Friday" as a whole are retailers who have started opening on Thanksgiving Day, any time between noon and 6 p.m., in order to start their money ball rolling a little earlier than expected. Not all stores implement this game plan but the ones who do draw plenty of criticism for asking employees to cut short their turkey, stuffing and pumpkin pie in exchange for clocking in before the second of three football games reaches the fourth quarter.
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