Friday night hype: Why 'Black Friday' is all talk and very little action

11/28/14 by Rennie Detore

So "Black Friday" is here, and you'll undoubtedly see your fair share of consumers huddled in a line, pushing and shoving, just to hopefully get their hands on a television, video game console, surround sound system or even a new dishwasher that is priced to sell on easily the biggest shopping day of the year.
A closer look at "Black Friday" reveals that the so called epitome shopping day of the year, the true customer cathartic experience, really has morphed from into a weekend of buying that now begins days before Thanksgiving and includes that day and the entire weekend through the now famous "Cyber Monday."
Simply put, "Black Friday" is more marketing blitz and sizzle than actual product in hand savings that some believe it to be. The more savvy shopper is buying online; they can get comparable deals versus having to battle a mass of humanity to retrieve would be gifts by braving not only the crowds but weather, driving and the annoyance of leaving your home only seconds after that last bite of mashed potatoes.

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Most of the in store, wait in line specials end up having some sort of limit as far as how many you can buy and getting their on time doesn't always mean you'll get what you want. Some stores, like Wal Mart, have started the "in stock" guarantee, but even that doesn't always sit well with customers who end up standing in line, thinking they're first when all you're left with after your hours of waiting is a ticket voucher saying you'll get their product but in no particular order.
Sounds more like a "Black Friday Bummer" than anything else.
What else equally takes the wind out of your shopping sails is the retail community splitting time and sale items between two days, including Thanksgiving. Stores slowly in the last few years started to open their doors on the holidays simply to push more products on different days or perhaps to avoid large scale crowds on just "Black Friday."
Chances are, from an economic standpoint, the former is most true.
Truthfully, the reason "Black Friday" is rather disappointing these days is due to a lack of items actually available and stores setting limits on what you can buy anyway. You also can toss in the online ordering as a reason "Black Friday" is more smoke and mirrors than actually moving the needle as a shopping day of epic proportions.
That doesn't mean the crowds and craziness won't be out in full force but the days of getting overly excited about that lone shopping day have since passed.

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