Flat Friday: So 'Black Friday' bombed, but is anyone that surprised?

12/03/14 by Rennie Detore

Money is tight no matter where you look or who you talk to about their financial standing.
And not even the great economic equalizer that is "Black Friday" could rescue the retail giants and online moguls from declaring this year's busiest shopping day of the year to one of quieter and more disappointing in recent memory.
Sure, you can look at the numbers alone, and the conversation would end before it began.

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Sales from Friday and the subsequent weekend of shopping are down more than 10% versus last year, and although online sales increased by nearly 10%, it still fell short of last year's total and overall expectations.
Financial experts and those within the companies that aren't counting as many receipts as they thought they'd be are left to dissect and opine over exactly what went wrong or, in the case of the latter, wonder within groups or aloud if they could have done more to elicit a strong turnout and sales compared to the business they actually did.
Truthfully, you might be more inclined to save the analysis from within and instead take a long, hard look at the financial climate from one household to the next. You could argue that money isn't flowing as freely as it should be, even with the holiday season upon us. Individuals and families alike most likely are trying to spend as much as they can while still keeping saving money in more than just the back of their minds.
Most of the store that took the bigger hits are of the clothing variety, while electronics did a little better based on priorities of what shoppers want: a deal that they just can't pass up. The same report regarding "Black Friday" said more "discount" stores did well because their regular priced items already are marked below what you'd expect, so consumers in turn took to these stores and their over and above mentality on pricing items even lower.
Notwithstanding the stores in question, whether it is the few that did well or others that are wildly disappointed with the results, you have to side with the ailing consumer on this one and their restraint to put aside the sale prices and heavy duty marketing, and resist the urge to splurge.
Instead, the final tally of sales for "Black Friday" and "Cyber Monday" show that the general public is poised to enjoy their holiday without visions of overspending and massive amounts of debt running through their minds and shredding their wallets.

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