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Coverage sacked: T Mobile gets aggressive but will customers actually take notice?

T Mobile certainly isn't shy about trying to catch the attention of AT&T and Verizon. They're even less bashful about trying to lure customers away from the two largest cell phone providers, either.
And clearly they'll do anything to get noticed, including offering lower monthly charges and, more recently, unlimited data plans for more than just one person.
T Mobile announced that it will be offering a two person family plan for $100 out the door, minus the cost of the phone if you, for example, would want to pay a monthly fee to lease it. The pricing clearly is lower than what AT&T and Verizon offer in terms of family plans from a cost standpoint, and neither of the so called "big two" go anywhere near giving unlimited data to multiple lines.
Kudos to T Mobile for refusing to let its shortcomings (we'll get to that in a minute) hamper its posturing and all out assault on the top cell phone carriers in the United States. T Mobile has done everything from offer free streaming music that won't count against your data to even allowing you to make Wi Fi calls and even championing the monthly phone charge to get the latest and greatest phones without having to pay a few hundred dollars up front and sign a long term contract.
But even as T Mobile takes on the role of financial, data and cell phone pioneer, the price cuts, marketing slogans and worthwhile advertising might not be enough to sway potential customers away from AT&T or Verizon, which ultimately is the goal for the lesser brands such as T Mobile and, to a degree, Sprint.

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The issue with T Mobile isn't pricing, obviously, or the data but rather customers and their unwillingness to trust the service range and quality that anyone other than Verizon or AT&T offers. There's still something to be said for consumers who will pay more to ensure that if they're traveling or in what they consider a remote area that their service won't fail on them. You have to think that T Mobile, despite all their new plans and remarkable, cost efficient monthly fees, is failing to address the proverbial elephant in the room.
Price just doesn't seem to be a motivator when it comes to cell phones as it relates to coverage.
Sure, T Mobile is going to get some serious looks and eventual play out of this offer, and they should. To the general consumer who really doesn't go outside of their cell phone comfort zone in terms of coverage, this new family, unlimited data plan will save upward of $1,000 per year on a phone bill. That might, for some, be enough to walk away from AT&T or Verizon or, at the very least, inquire beyond just watching a television commercial or viewing an online ad. T Mobile also might reach a sector of the population that is a little strapped for cash and might be looking to save money anywhere they can, even if it means they'll have to tuck themselves in just the right corner of the room to make sure they can talk to someone in another state.
In the end, however, T Mobile isn't going to leapfrog the two top cell phone players in the marketplace. Their goal should be to continually stay competitive and nibble, slice and chip away at what they can. In that way, they've succeeded mightily at getting attention and perhaps forcing AT&T and Verizon to at least take another look at their business models.
But if you're expecting AT&T or Verizon to start realistically looking over the shoulder for would be competition, then you'll be waiting for that to happen for quite some time. These guys rely on their network coverage as their backbone, and that isn't in danger of breaking any time soon.

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