How often have you heard this, as it relates to cable television and satellite plans: Why can't you just pay for the channels you want to watch?
That thinking is shunned and discarded from the likes of Verizon FIOS, Comcast and other heavy hitters within the industry who believe that they're delivering a premium service and already offer enough in the way of bundled discounts that consumers should be reveling in that pricing plan.
Customers, however, have a different view. They are paying somewhere in the neighborhood of $100-200 per month, and realistically only are watching a handful of channels or using the internet sporadically, at least the majority of them anyway.
With that, you have customers cutting the cable cord (or at least downgrading) and opting for streaming services that are remarkably low in pricing (Netflix, Hulu, etc.), yet still offer enough in the way of entertainment to justify dropping their monthly cable bill significantly.
The influx of the streaming services may be shifting the balance of power back to customers to some degree as networks, cable channels and pay services alike are starting to strongly consider offering their channels and subsequent programming for a monthly subscription fee in addition to or instead of being part of a bloated cable or satellite channel lineup.
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