02/01/15 by Rennie Detore
Super Bowl Sunday brings with it a myriad of emotions for fans of the "big game": trepidation, angst, excitement and camaraderie.
And that's just for the people waiting to see the halftime show, the slew of commercials or just enjoy throwing a party.
The truth behind the Super Bowl is a dirty secret the NFL surprisingly doesn't shy away from. The league doesn't care why you're watching the game, tonight's battle between the AFC Champions New England Patriots and the NFC title holders the Seattle Seahawks.
A recent statistic centering on just who comprises the audience of the Super Bowl, easily the most watched event every year, shows that the majority of viewers don't care about the game, less than half to be exact. The real spectacle for some 53% of Super Bowl viewers is the aforementioned ads that air throughout the game or the halftime performance, this year Katy Perry.
But even beyond the commercials and center stage halftime act, most Super Bowl viewers are just casual viewers who were invited to a so called Super Bowl party, but really don't care much at all about the game being played. Instead, they'll buy a random Patriots or Seahawks jersey, make their famous taco dip and head to someone's house to enjoy the fanfare, without actual being a fan.
As much as pundits of the NFL like to dangle that 53% statistic over the NFL's head as a way to show that their Super Bowl really isn't what it is cracked up to be, the tally is hardly sending the brass at the NFL front office into a state of panic.
If anything else, Roger Goodell and company are in their glory. You see, anyone who has paid attention to Goodell and his mantra regarding his "baby" that is the NFL is growing the revenue of the league from a few billion to a few hundred billion in the next 10 years. He wants the NFL to be more than men ages 18 and up watching on a beat up sofa on Sunday afternoon and instead wants to incorporate as much as he can to bring in viewers that aren't necessarily NFL fans.
Why else would Katy Perry be the halftime show? Not sure, but the safe bet is that the guy scarfing down the chips and chugging the beer doesn't have any Perry CDs in his car or songs of hers on his iPod. The real crown jewel in this discussion is the NFL securing close to 5 million dollars for a 30 second commercials and selling that time by assuring those would be buyers that more than just guys of a certain age are going to be watching the game, which would give the commercials a distinct look, feel and only appeal to certain advertisers.
Today's NFL has commercials that go far beyond one segment of the population. The game ironically enough is touted as the biggest sporting event in the United States but theoretically could be called nothing more than a backdrop.
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