One of the more overused phrases as it relates to technology and subsequent gadgets and products is that they're already outdated the moment you buy them, the same way consumers talk about cars and depreciation the moment you drive it off the lot.
Cell phones in particular find themselves at the center of the aforementioned mentality as it relates to how technology is beloved and quickly forgotten, almost like a star professional athlete that catches a winning touchdown this week but is subsequently run out of town for botching a play the following week.
Simply put, cell phones get plenty of love that is forgotten almost immediately because inevitably something better isn't just on the horizon but rather nipping at the heels of the next, best thing. That fact isn't lost on customers and cell phone enthusiasts alike, which begs the question: when is the new cell phone releases and anticipation finally going to die down?
For that matter, has it already started to happen?
Take the iPhone 6, which naturally did monstrous numbers for Apple since it released a standard and larger screened version (although the standard was huge departure from screen size that Apple typically endorses). Despite strong revenue from the iPhone 6, the device didn't have the kind of sizzle and substance that previous incarnations did. Maybe that was because the iPhone 6 didn't do much to improve on the 5s (other than the screen size).
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