Apple has never been short on bravado. Their wizardry and wondrous in everything from their presentation to practicality as it relates to their products and services affords this communications giant a little bit of ego.
But even the most adept and accomplished company can get a little full of itself when it comes to introducing a new gadget or having a particular release heralded as the "next big thing" or the kind of item that will change the landscape of a market.
In this case, Apple is on the threshold of releasing what can only be described at first glance as an astonishing smart watch that looks as though it could be sitting behind a jewelry case at a fine men's accessories store.
The Apple watch is visually stunning and carries with it a sizable price tag, just under $500. Apple remains steadfast in its predictions that the watch is going to sell in the neighborhood of 20 or 30 million watches upon its release, slated for April.
Those close to the Apple release predict that the watch could jump start the fledgling smart watch marketplace, which has done admirable but has yet to have the kind of commercial success it had been hoping for since smart watches hit the shelves. What Apple brings to the table is name value and credibility with its wealth of marketing aptitude and history of devising the kind of products that can only be described as game changers.
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