Apple took a serious chunk out of the cell phone marketplace with the release of the original iPhone. Some five to seven versions of the phone later, Apple is having to defend its market share against other manufacturers who are showing up at the party with innovative features and technology.
The idea of a smart phone a few years ago was anything but a novelty; it was a revolution. Instant sports scores, "Face-Time" and weather reports barely touched on just how remarkable these phones had become.
In fact, today's version of the cell phone is hardly a phone. It's a GPS, satellite radio and a social media hub. The phone part is barely worth mentioning anymore.
That's all well and good but have companies such as Apple and Samsung among others outsmarted themselves with releases of newer, fancier smart phones at too quick of a pace? That question is incredibly potent and worth pondering as Apple -- the leading smart phone creator -- is about to release two new iPhones at the same time.
The phones from Apple will vastly differ in price and the lesser-expensive version likely will appeal to demographics that previously couldn't afford a smart phone. As for the high-end version, that's open for debate.
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The technology savvy consumer, the one who simply can't live without the latest and greatest gadgets probably don't fall into this category; they'll buy a new phone without hesitating regardless of their cell phone contract status or the obscene amount of cash that will need to be on the table.
But the average consumer, the modest modicum of income brackets that don't have several hundreds of dollars lying around to spend, simply can't keep up with this rapid-fire, turn-style type approach to new phones hitting the market. The proof is in the lagging sales numbers for these phones, even including the mogul and iconic Apple brand.
So, is the message that needs conveyed from consumer to company as simple as "slow down." That sentiment certainly seems accurate but it's a tough task to follow. The marketing for not only phones but cell phone plans from carriers such as T-Mobile and AT&T encourage you to ditch your current phone for the latest, greatest and newest gadget. Those companies have rolled out programs that allow you to upgrade before your standard two-year agreement concludes with fantastically funny and well-received television and online advertising campaigns.
Simply put, your relationship with your cell phone feels more like a fling than a full-blown love affair.
There's little doubt that the newest Galaxy S4, the soon-to-be-released fraternal iPhone twins or the upcoming Galaxy Note 3 will receive plenty of favorable reviews from customers and make millions of dollars thanks to that clientele who unconditionally love their smart phones. But at the end of the day, the general consensus is that saturating the stores with too many phones at too fast of a pace is somewhat of a questionable endeavor in the long run.
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