For the better part of the last few years, T Mobile has aggressively pursued a consumer base that is tired of overpaying for cell phone service, most of whom have watched their bill steadily increase despite claims otherwise.
The cell phone race is a two man affair, with AT&T and Verizon strongly leading the pack ahead of T Mobile and Sprint, both of which have tried to offer anything from streaming data for free to a family plan that is, quite frankly, priced accordingly and much less than that of their competitors.
Despite all of their efforts, T Mobile has performed admirably but isn't anywhere near overtaking one of the proverbial "big 2" in the cell phone race. Then again, that really isn't their goal, either. More importantly, T Mobile is trying to lure away enough customers to continue to grow and shorten the gap between the No. 2 cell phone provider and No. 3 (which is where T Mobile typically finds itself).
Although what T Mobile has done thus far, including the always effective offer to buy out a customers' contract, hasn't worked wonders, they've finally tapped into a nerve that might get the attention of consumers due to its relevancy as an advertising offer.
For years, T Mobile and Sprint have urged customers to cut their bills by switching to them. The problem there is that buying out a contract isn't what it once was. Most cell phone users pass on the two year agreement and instead opt to lease their phone, through some sort pay as you go monthly fee. The selling point, of course, is to opt out of an older phone and always have the most current device. The popularity of this, along with this option making phone providers much more money now that customers also have a monthly phone charge on top of their bill.
Like this article? Sign up to get similar articles sent to your inbox:
Keycode is headquartered in Las Vegas, Nevada. We are constantly striving to improve our service to both advertisers and consumers. We invite you to join our social community and provide us with feedback.