06/14/15 by Rennie Detore
The headlines have already started.
Yes, welcome in the dinosaur puns and the tongue in cheek slogans as it relates to "Jurassic World" scoring big at the box office.
Actually, big doesn't really do the opening justice. The fourth installment of the "Jurassic" franchise is set to haul in close to $200 million dollars in one weekend, a staggering figure given the fact that the franchise has been dormant for quite some time.
So that begs the question, is "Jurassic World" more about the fact that fans are clamoring for their favorite dino park gone bad because they haven't seen a movie with the "Jurassic" tag line since 2001.
Even those who aren't movie experts or executive producers of their own realize that absence makes the heart grow fonder, and even though the last "Jurassic" movie didn't do all that well relatively speaking, fans still remember the franchise fondly and just how groundbreaking it was two decades ago.
Some franchises just have the kind of branding and name value that trumps all, and "Jurassic Park" is one of them. Much like "Star Wars" hardly made any new friends or fans, including alienating the old ones, with the new movies that showed Darth Vader growing into the heinous character and subsequently did well but were met with critical distain, the next "Star Wars" movie set for a 2015 Christmas release is being anticipated with great fervor. The fan base is rabid, no doubt, and even though the movies preceding the 2015 one were downright awful, it won't matter come the end of this year.
"Star Wars" is untouchable. And, so is "Jurassic Park" or, in this case "World." Granted, "Jurassic World" isn't on the same level as "Star Wars" but you can't argue that this massive opening weekend has a lot to do with fans wanting to see their favorite franchise back on the big screen.
The producers and brains behind "Jurassic World," of course, did a lot right. They got Chris Pratt, who is quietly cultivating a career as the next lovable action star and has quite the Harrison Ford slash Han Solo vibe. He did wonders for "Guardians of the Galaxy" and brings that same acting prowess and delivery to this role.
The special effects and story aren't too shabby, either. This isn't to say "Jurassic World" isn't a quality film. It's more about the movie scoring big with audiences that are in full blown craving mode for the next flick in the franchise.
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