When Van Halen penned the 1984 classic hit "Jump," they weren't talking about cell phones. And they certainly had no idea that one word would become a T-Mobile marketing phrase nearly 20 years later.
T-Mobile surprised the cell phone industry with its "Jump" promotion, which was accompanied by customer friendly commercials that truly summed up the frustration of the consumer.
"Jump" simply translated into elation as T-Mobile promised customers that they didn't have to wait two years to get a new phone. Finally, one of the more renowned cell phone companies broke through the wall and thankfully changed the cell phone landscape for the better.
It's hard to believe something so technologically savvy such as cell phones could be so far behind the times when it comes to customer service.
Every cell phone owner has found themselves in that situation: you're only six months or a year into your cell phone plan, which you graciously renewed without question for two years, and you need a new phone. Or, you're the customer who buys a phone and wants to upgrade sooner for the simple fact that you are a technology lover and want the latest and greatest software and features.
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