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| Electronics and Appliances

07/19/15

Touch downer: Can the iPod Touch still stay relevant?

Apple seems, like most of the population, totally enamored with the cell phone market, specifically churning out one iPhone after another seemingly every other year to rave reviews and millions of satisfied customers.
Business is booming, and Apple is starting to already talk about a iPhone 6s phone even though their latest creation seems like it just happened.
But it wasn't that long ago that the late Steve Jobs was trotting out more than just phones but also computers, iPods and tablets, the iPad, as part of his business as usual motive of wowing consumers and showing that Apple is hardly content with the status quo and wants to continue to be the brain child and think tank of the electronics and gadgets business.
Today, Apple seems content on being a phone player and leaving the rest of their players, like the iPod, specifically, on the bench while they continue to focus on what matters most. At least that is how it looks to the naked eye.
Granted, Apple may have indirectly made its iPod obsolete, too, since today's cell phones store music all by themselves without much need for a second device. You have some consumer that want to keep their phones and music away from each other but those persons are few and far between given that you have to justify spending $500 on a phone and another few hundred on an iPod. Assuming that the average customer can do that isn't quite the business model you'd want to adopt, not even if you're Apple.

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The other aspect working against the iPod is the influx of streaming music options such as Pandora but more specifically Spotify. The latter is a subscription service that costs a little over $10 to stream any song you want. That has given music lovers less incentive to buy music and thus load it on to a device like the iPod.
Most reputable web sites that deal in electronics and subsequent reviews will tell you that the iPod today is still quite remarkable with how it works and convenience it carries with it. But no one is going to justify or be able to argue for buying one when your phone is just as capable of doing the job.
For those who want their music as its own entity and don't, for example, want a phone call to interrupt their run or workout, that's perfectly fine. But that mindset isn't going to make the iPod any more relevant as a result.

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