When was the last time you said to yourself, "I can't wait to get that latest home phone," or "When does that book hit the store shelves?"
The reason you aren't hearing those aforementioned comments or questions is because certain products that were important and relevant 30 years ago are hanging on by the proverbial thread as some consumers have forgotten about them altogether, while others are still using them and feel a sense of dedication and loyalty or that nostalgia bone in their body is beaming.
The land line, home phone probably is the most glaring of them all, given that 75% of the population owns a cell phone and even the older demographic of 55 and above even are attempting to cross over from their home phones to a portable cell phone.
Saying a cell phone is convenient is about as obvious of a comment there is, but the idea of it rings true (no, that wasn't an intended pun).
The cordless, landline phone sales have dipped significantly in the last 10 years, but for those who have them, they'll stick with them no matter how many cell phone minutes they use, texts they send or data they buy. Most off, the landline is for the modicum of the population that needs that sense of security if their cell phone battery dies and they have no way of contacting someone. Others remember having a land line as a child, and just assume that is what they need as their back up plan, more so than a main means of communication.
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