The want and need from the general public as it relates to McDonald's was heard loud and clear.
They want breakfast served all day.
And McDonald's, as of October 6, 2015, will oblige the growing number of people that want an Egg McMuffin for lunch or a set of hot cakes for dinner. McDonald's announced the move on the heels of outcries from its faithful French fry followers that breakfast is the most important meal of the day, any day, and, at any time.
McDonald's is hoping that its ultra popular breakfast and subsequent menu can help the franchise, which is struggling from their perspective from a revenue standpoint. The Egg McMuffin might as well be donning a cape and perhaps even toss the word "mighty" into that namesake given that those Golden Arches aren't quite as special as they once were and poached eggs and English muffins might make all the difference.
The one alarming part of this isn't so much that McDonald's is downplaying that its all day breakfast isn't going to be a full menu but rather a taste of what they serve until 10:30 a.m. nationwide, but rather that the notion that sausage patties and syrup and other fatty foods are going to dominate the menu and thus contribute to the fast food, eating out and obesity epidemic more so than previously.
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