As Fall approaches and in store displays transform from barbecue grills and above ground swimming pools and rafts to Halloween decorations and Christmas trees, holiday shopping isn't far behind.
If it hasn't started already.
Some prudent shoppers have begun buying even before summer hit, and those tend to express their satisfaction above being "done" with all their buying even before one leaf hits the ground. To those shoppers, kudos to you for being on the ball, but when it comes toys and games for kids, you can't shop for what isn't yet available.
Toys tend to be the one item that moms and dads can't scoop up in July, mostly because the "hot" toys of the season don't arrive until closer to the holidays, and this year is going to be just as rampant given what is on the horizon from a feature film standpoint. Yes, the great equalizer for holiday toy buying is the imminent release of the newest "Star Wars" movie, which hits theaters in December of this year. The toys already have created quite the stir for the holidays as kids are clamoring for the new figures that run parallel with characters from this latest installment, "Episode 7," which takes place after the original "Return of the Jedi" from 1983.
Can "Star Wars" use the power of the "the force" to lift holiday spending to the point that economists can predict a successful season of spending? Well, "Star Wars" is the one brand that is the great equalizer when you talk specifically about spending as it relates to toys and how the holidays will pan out for retailers.
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