Jos. A. Banks is a well known clothing brand that has carved out out a niche for not being afraid to give discounts to consumers to gain business and increase or maintain revenue.
That was, until recently. Consider Jos. A. Banks officially scared.
The long time clothing company decided to start curbing its deals to the point that they're starting to lose business as a result. Anyone who is familiar with Jos. A. Banks or has bought from the store knows that one suit doesn't mean one suit, but rather a slew of freebies that kept the customers coming. Business actually was up, which begs the question as to why Jos. A. Banks would decide to kill its one niche and marketing acumen to the point that they're starting to struggle mightily.
To the credit of the suits (yes, that pun was intended) and the higher ups at Jos. A. Banks, they're content on creating a new reason for customers to shop in their stores and one would think online. Any brand always is looking for the ability to grow from outside the box they've created, and none is more confining than what Jos. A. Banks has done to itself.
They're only known, almost mockingly, as the company that dishes out suits in masses, which is panned when the opportunity arises. Buy 2 suits, get 5 free or buy a suit and get four dress shirts, and four pair of pants included; those are the sales we've come to expect from Jos. A. Banks.
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