What does a reputable, smart company do when one of their products start to falter?
They change it.
And that is what PepsiCo, better known as Pepsi, did as it relates to Diet Pepsi, one of their more recognized names and brands. Diet soda sales in general are way down, and Diet Pepsi is no different.
Recent stories have argued that the now remade Diet Pepsi and its sales are still sluggish and early reports back on taste haven't been favorable. The reason for the change is aspartame, the controversial artificial sweetener that has been linked to anything from stomach and digestive issues to cancer.
Now, Diet Pepsi uses Splenda, a dubbed less polarizing piece of the ingredients, essentially an artificial sweetener that isn't "as bad" as aspartame. The truth is Splenda isn't so much better than aspartame as far as artificially sweeteners are concerned, and using Splenda hasn't exactly done wonders for this new and so called improved Diet Pepsi.
Most have reported back that they don't like the new taste of Diet Pepsi, which undoubtedly harkens back to other attempts by soft drink companies to change the taste to no avail. Consumers tend to have a mantra they love to stick with: leave well enough alone.
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