Remember when Black Friday was a mad dash on stores, brick and mortar buildings, long lines at 4 a.m. or a log jam at the doors when they finally opened.
And while Black Friday still ranks as one of the busier shopping days of the year, one element of buying has bested the idea of getting up and going to the store.
And that is shopping online.
Shopping online reeks of convenience, the ability to sit on your couch, avoid the craziness of Black Friday and holiday shopping in general and get exactly what you want. Being able to do it with your sweatpants and ball cap on is a bonus.
The heavy hitter stores like the Target and Macy's of the world, Wal Mart and Best Buy included, tend to want the best of both worlds. They push the online market but also have to be careful that they do the hard sell for getting customers up, out of bed and into the stores to spend money. The in store spending typically leads to more money and bigger ticket sales for stores, given that once you're in the environment of the moment, in the midst of all that merchandise, you'll have a tendency to perhaps spend more than you would if you had your wits about you and buying online.
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