10/23/15 by Matthew S. Vandriak
What do you do when you're the most popular sports brand on the planet? Well if you're the NFL, for some reason you keep doing things that seem to be dumber and dumber each time they come out. As if the Deflate Gate saga wasn't enough, the NFL's most recent publicity takes it's ridiculousness to a new level. It seems the NFL frowns upon players wearing anything as a tribute to a lost loved one.
Pittsburgh Steelers defensive lineman Cam Heyward was fined for wearing the words "Iron Head" on his eye black as a tribute to his late father, Craig "Iron Head" Heyward. Of course, his dad was an NFL running back given that nickname for his bruising style of running. Craig Heyward also died of cancer before he was 40 years old. Cam was fined for wearing the eye black, but decided he would wear it again last week. But now he'll wear it no more. Heyward released a statement in which he said after meeting with NFL officials, he's decided not to wear it anymore. Heyward stated he doesn't want to be a distraction to his team and that while he appreciates the outpouring of support, he never wanted this gesture to bring this much attention to him. Instead of fighting the NFL, Heyward formed a partnership with EyeBlack.com that will donate 50% of all Iron Head designated eye black sales to Heyward's charitable foundation.
Way to go NFL, you really made your point there. You made Cam Heyward out to be an upstanding player who obviously cares about more than just being a football player. You made sure he didn't cross that uniform policy line, how dare he think he could write on his own eye black? Yup, you definitely made you point NFL. Especially since, you know, guys like Greg Hardy are representing your league in other cities.
I understand the need for some type of a uniform policy. If the NFL has a partnership with Reebok to make their jersey's and a player who has his own endorsement deal with Nike decides to wear Nike branded products, well that would be a problem. But I'm not sure why DeAngelo Williams request to wear pink socks and wrist bands to honor his mother who died from breast cancer is a problem?
I mentioned being dumber and dumber above, so speaking of Dumb and Dumber, I think this quote from the iconic movie kind of fits the NFL's recent uniform policy crack down. "Just when I thought you couldn't possibly be any dumber, you go and do something like this".
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