Aside from live events, sports mostly and the Super Bowl specifically, you'd be hard pressed to find much fanfare around television commercials.
Thanks to the inception of DVR devices from your cable or satellite company, lovers of television can fast forward through commercials and go from point A to point B while they're watching their favorite shows.
No longer do they have to watch or make it a point to sit through car commercials or ads for any number of new medications (and boy do they have some interesting side effects, too). Instead, you hit one button and off you go and so long to commercials or having to be enticed to buy a product or service.
So why exactly do commercials still exist and furthermore do companies even put much stock in that medium when it comes to marketing and subsequent sales?
Those in the know when it comes to promotion tend to move toward social media and other forms of advertising that aren't as archaic as television. Television advertising is down, but some in the marketing department aren't really sure exactly how to use it to its full advantage. They take the demographic they want to reach most and pair up their ad to a show or station that works well based on who is watching.
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