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Mail called: Why you should pay attention to junk email

I'll be the first to admit that I don't pay attention to half of my emails, most of which are junk and most of which I ignore and delete.
Cheap flights.
Holiday cash.
Symptoms you can't ignore.
Even the word of the day.

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Occasionally, a few department stores or other retailers will send me emails as well, and again the subject line (at least the first few words) don't really catch my attention. Stores like Target, Macy's and Wal Mart want to thank me for a recent purchase or let me know about a sale that they're running, but nothing really that means a whole lot to a consumer other than the retailer wanting to get their name out in front of a pair of eyes.
The purpose of emails from these aforementioned retailers is simply to get me to spend more money, but sometimes you get a few diamonds in the touch patch that are a slew of emails that don't mean a whole lot and hardly are warranted.
Then again, sometimes your propensity for the delete button could have you leaving free money on the table. Particularly if it is a store you shop at quite at bit or if you have a store credit card with them.
Take Macy's for instance. They're incredibly active at email coupons and offering customers sale prices on a particular type of item (i.e. clearance, men's, women's fashion, etc.), but they'll also send out free money for customers. The same goes for outfits like Best Buy and Dick's Sporting Goods.
A lot of times, customers see save $10 off of $50 or some sort of number that wants you to buy something to save money. Those more aggressive retailers are quick to give you coupons for $10 or $15 in your pocket, without any need to buy something or spend a certain amount.
I've certainly deleted my fair share of these and only noticed them in the midst of cleaning out my email trash and seeing that my expiration date or time to use this coupon has come and gone.
And with that, I'm more careful to check my email, pay attention to those retailers I do business with more often than not and a lot times even that $10 for free means that I can buy a T shirt or something else of small scale but yet still an item I'll use and didn't have to pay anything for on this trip to the store.
And no one, even those who get annoyed by the abundance of emails they receive, can argue with free.

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