11/28/15 by Rennie Detore
Ratings are at an all time low, the worst since 1997. General interest in the product is waning, and the once dominance that was World Wrestling Entertainment in relationship to pop culture and popularity has fallen considerably since wrestling's last "boom" period since the late 1990s.
So what is the once mighty sports entertainment company supposed to do in the face of a product that is hardly creative and a viable roster of talented athletes that just haven't connected with an audience, thus leading to ratings that have dipped below three million viewers for its Monday night "Raw" program?
You have to question the current crop of writers and executives that are currently running the show, week in and week out. And that starts with three people: Vince McMahon, his daughter Stephanie McMahon Levesque and her husband Paul Levesque, better known as Triple H.
This three headed monster seems terribly out of touch with the WWE audience, and a lot of what ails the company starts with these three.
The Monday night show is just a microcosm of what is wrong with WWE. The show itself is tired, old and hasn't changed in 20 years. The show opens with a promo, most of the time from an authority figure, whether that was Vince or now Stephanie and Triple H, who go on to antagonize the "good guy" and make the main event for the evening's show. Everything in between seems random and totally lacking direction.
Aside from those in charge seemingly lost as far as what to do, you have a slew of performers who have been stuck in the middle of the pack (or as they say in wrestling, the "card") and haven't developed one way or another to be the kind of talent that draws money.
Vince and his pack of writers and executives can talk all they want about wanting someone to reach out and grab that proverbial brass ring and take the opportunity to be the next Stone Cold Steve Austin or The Rock, but that is such broad brush painting that the McMahon and Levesque family should be wearing coveralls.
The truth is the WWE has talented wrestlers, talented athletes and performers. WWE isn't taking a chance on them, isn't giving them the platform to succeed. They're holding them back. WWE is about opportunity, and that point won't be argued, but Austin and The Rock won over audiences and earned millions and gained fans galore because WWE allowed them the chance to pass or fail by putting them out there and saying "go get it." You can't bemoan or fault the current crop of what ifs if they haven't succeeded because they're given four minutes to wrestle and no time to talk and connect with the audience. Austin wouldn't have been "Stone Cold" in this atmosphere and "The People's Champion, The Rock" would be floundering at the moment, too.
The ratings are bad, the show is stagnant and no one cares about the product anymore. WWE isn't water cooler talk and hasn't been for at least a decade. The only way WWE pulls out of this funk is finding superstars on their roster that can take that next step and be great.
But they'll never do that when McMahon and company don't even think they're that good.
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