Tiger Woods, once the most lucrative and successful golfer, hasn't won a major title in quite some time. Now, he's had another title taken from him.
Woods, despite his struggles in the past few years, still ranked as the top earner in golf with endorsements taking the place of tournament wins. Woods was able to supplant his hefty income with selling or associating with just about any name brand that could find him.
The truth is Woods is just name alone, but even that is worth something in the word of sales and marketing. Woods won title after title, championship after championship, and then something happened that shouldn't shock anyone.
He started to lose. And then, he got hurt. Then, the combination has left Woods in the worst rut of his career, and he's nowhere near the top of the golf rankings and no longer strikes fear in the hearts of other competitors.
Instead, Woods is like a broken down, retired athlete, the one you see come out and take part in a pre game ceremony who waves to the crowd and people clap because he used to be something special. In actuality and worse yet for Tiger is that he still is active at his craft and yet comes across as a side show, a novelty act, a guy they can use to sell programs and tickets but more because he's like the KISS or Rolling Stones of golf.
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