Those not familiar with social media or the ones who generalize its functionality probably don't put much stock in it. That demographic doesn't see the likes of Facebook, Instagram, Twitter or Pinterest as much more than 15 minutes of fame gone horribly wrong and much longer than a few minutes.
A closer look past the inane status updates about brushing teeth or Vine video messages that look like bad DVD deleted scenes yields a much more optimistic and dimensional view of social media.
Beneath the silliness of social media is a level of inspiration, education and teaching that is intelligent and mindful, amidst the mindless.
Pinterest might be the most appropriate example as it steers clearly of shameless self promotion and actually targets the DIY (do it yourself) crowd with everything from recipes to recommendations on various projects such as arts and crafts, home improvement or suggestions for workout programs. Pinterest is more about motivating you to complete the task at hand or perhaps give you a new perspective on a previously perceived mundane task.
The same could be said for the aforementioned Vine or even YouTube. Often, these video based social media sites draw a more flippant demographic with messages or videos rooted in the ridiculous. YouTube probably wasn't created solely for watching backyard wrestling but rather meant as a means of communicating talent. That still exists to a degree as former unknowns, such as Justin Bieber, who were essentially discovered thanks to the social media video site and thus transformed into a worldwide superstar.
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