Apple always has been accustomed to being the software and technology brand that takes huge bites out of its competitors. Now, Apple is the one watching its heels get consistently nipped at by the likes of Motorola and Samsung.
No one is going to argue that Apple is still is a household name and even a whiff of a would be press conference from the company generates buzz as consumers anxiously anticipate the next great product.
At least they once did. Some pundits of the company will point to the death of Steve Jobs as the moment when Apple lost its moxie and vision.
Regardless of the reasoning, Apple seemingly is short on its luster, and the next wondrous, awe inspiring innovation isn't anywhere on the itinerary. Apple always seemed a step ahead of everyone else with the iPhone, iPad or iPod. Today's Apple is stagnant and is dealing in reruns and rehashing of products, with apparently little or no motivation to lead the pack.
Case in point is the recent release of the iPhone 5s and 5c, neither of which did a whole lot to generate excitement as far as revolutionizing the cell phone. The 5c did open up a new market of iPhone customers since the phone is a lot less expensive, but aside from price and some pretty colors, the 5c gets a "D" grade.
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