The recent shift from TV-14 to a more kid-oriented product opened up a larger demographic for World Wrestling Entertainment. It also did something equally as important: once again lined the shelves with WWE toys directed squarely at kids.
Not since the mid-1990s has WWE focused its programming and product line on a younger crowd. They've come full circle from the likes of The Rock and "Stone Cold" Steve Austin to featuring more child-friendly heroes such as John Cena, CM Punk and Rey Mysterio Jr. They've sprinkled in a few bigger names from the past including Brock Lesnar, The Undertaker and Triple H.
No matter who's squaring off inside the ring, WWE is winning in the retail market. With such as plethora of products to choose from, customers have a bevy of decisions to make in terms of what to buy.
Easily WWE's best toy is the "Brawlin Buddies" line that includes all of the top superstars. These buddies are hardly simple stuffed animals; their incredibly life-like in design yet soft enough for kids to tumble around with them. These "buddies" have another incredible wrinkle: they wrestle and even stop to talk back. Each "Brawlin Buddy" comes complete with a signature catch phrase. Anyone who knows professional wrestling knows the television shows and flamboyant characters are driven by their interviews.
Nothing defines the link between toys and kids in terms of wrestling like great action figures. The 1980s brought giant action figures in the form of Hulk Hogan and Andre The Giant; WWE is a pioneer in action figures that put the likes of G.I. Joe and Star Wars on notice that WWE is the champion of champions in terms of attention to detail and popularity in this toy category.
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