Take a look in the mirror and ask yourself a very important question: Do you really know what is best for your skin?
If you're not sure of that answer, you're not the only consumer that is captivated by fancy marketing and equally savvy and sensational advertising that result in an abundance of revenue in the skin care marketplace.
Beneath the perfectly packaged face wash or tremendously tantalizing skin care treatments could be a product or ingredient that ultimately is detrimental to your skin. In addition, those old school remedies or skin care tricks that have been passed from one generation to another might not be as iron clad as your great, great grandmother once envisioned.
Simply put, the dos and dont's of skin care aren't set in stone, which can easily create confusion, contempt and cracked pores. A lot of what keeps skin looking beautiful, radiant and relatively unscathed has little to do with the actual products but rather your day to day routine, the food or drinks you consume or how much stress you have in your life.
Ron Cummings is the founder and Chief Executive Officer of AminoGenesis Skin Care. His company's take on skin care centers on the use of amino acids as ingredients to defy age and help damaged skin and also recognizing what is true and what isn't as far as taking expert care of your skin. He points to products that employ anti-glycation attributes. Glycation is particularly harmful to the skin and can result in damages to cells that cause wrinkles and lines.
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