Coffee is just coffee, right?
That sentiment might be more popular than you think, especially when you get glimpse of coffee drinkers huddled together around a coffee pot no matter how long it has been sitting there or, quite frankly, how old the actual beans might be.
Memo to coffee drinkers around the world: Perk up.
All coffee is not created equal.
If you don't believe that proclamation, then you haven't started a morning or grabbed a cup of "Joe" in the afternoon and enjoyed the aroma and taste of the brand known as Boca Java.
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Quite simply, it's hard to find realistic opposition to Boca Java and their passion for coffee and penchant for putting out a product that passes the eye, and nose, test. Anyone who has enjoyed a cup of Boca Java would be apt to argue that point.
Boca Java isn't driven by just sales, online retail dominance in their marketplace or promoting their brand simply for the sake of doing so. Boca Java has a story to tell, one that started in 2002 with one simple mantra in mind: find the best beans and deliver the best possible coffee to customers.
Boca Java isn't interested in producing coffee that is old, expired or devoid of flavor. They'll leave that up to the companies that don't put freshness at the top of their priority list.
"Unfortunately, many consumers are accustomed to stale, store-bought coffee that so many other brands sell," says Jason Barrow, president of Boca Java. "When tasting Boca Java for the first time, many are hit with the 'wow' factor and really begin to understand why freshness matters."
It's easy to toss around words like "wow" and "freshness," but Barrow and Boca Java put their money where their coffee drinking mouths are.
Boca Java is made to order coffee; you simply find the perfect coffee on the Boca Java web site and order it to your liking. Boca Java doesn't take a coffee break of their own after you place your order. Instead, they work diligently to ship it to you within 24 hours.
When was your store bought coffee born? Chance are, those companies aren't clamoring to tell you that information for fear of being embarrassed or surely shown up by the likes of Boca Java.
Open up a bag of freshly made Boca Java and then pop the top off a coffee competitor of theirs. The difference you'll see is nothing short of staggering.
The Boca Java blend is pure, clean looking and smells amazing. The in store coffee sample, when sitting next to Boca Java, looks more like mulch mixed with odorless ground coffee beans.
The Boca Java bag puts a fitting bottom line on that statement with a "born on" date on every bag.
Furthermore, Boca Java doesn't just offer coffee in the simplest sense of the word. Not only do they offer tea and cocoa to enhance their repertoire, but the coffee comes in a myriad of flavors.
Coffees entitled "Bananas Foster Float" and "Caramel Kiss Island" will tantalize your taste buds and have you struggling to remember anything about your old coffee brand.
As is the case with most companies that are family owned and operated, the fear is that Boca Java might be enticed to mass produce their coffee, make it available in retail stores, and thus become the opposite of what they set out to be. Barrow ensures that isn't anywhere on their business plan or itinerary.
"Over the past several years, our brand has experienced tremendous growth and recognition but our mission hasn't changed," says Barrow. "Our focus will always be crafting the freshest, highest quality, roast-to-order coffees and superior teas. To ensure this doesn't change in a retail environment, we only partner with companies who value our point of differentiation and allow us to leverage our roast to order process."
The other driving force behind Boca Java, aside from remarkable coffee, is a penchant for pursuing charitable causes with the same fervor and tenacity they implement in their pursuit of perfect coffee beans.
"Since coffee is the second most traded commodity in the world (second to oil), the simple act of drinking coffee has a big impact worldwide. We're improving the lives of coffee farmers through direct trade partnerships or donating to local and national charities," Barrow says.
"This is what Boca Java stands for at its very core, giving back through the simple act of drinking great coffee."
Boca Java is defined by not only a invaluable sense of charitable purpose but also redefining the notion that coffee is interchangeable. Those two ingredients have cultivated a company wide recipe for success.
And, of course, delicious coffee.
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