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Game Changers: Beefing up board games could give new life to old toy

If your kids aren't begging you to play "Chutes and Ladders," or a rousing game of "Clue" takes a back seat to the Playstation 4, you shouldn't be too surprised.
It's been quite a while since board game ruled the toy industry, and the likes of the aforementioned board games, along with other classics like Monopoly, CandyLand and Hungry, Hungry Hippos, barely register much interest from children.
Today's generation delves more into video games, smart phones and tablets, and leaves the board games, if there are any in the house, on the shelves to collect dust. They more than likely only know Monopoly as the game played at McDonald's from time to time.
So what exactly do the board game makers need to make their products popular again? Sounds like this toy genre is in desperate need of a makeover.
It wasn't that long ago that the brain trust behind the "Clue" brand repacked this old school sensation and opted to modernize the box, change the weapons of choice and even add a little substance and flare to the characters.

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After six decades of the same game, "Clue" seemed clueless as to what consumers wanted from board game. And it certainly wasn't a nameless professor toting a candle stick in the mansion.
Did the upgrade do much? Probably a little. But the days of bored games going toe to toe with technology and usurping them in popularity are gone and most likely never will return. For the likes of Hasbro and Milton Bradley, revitalizing board games isn't so much about overtaking the toy market like its the mid 1980s but simply carving out a respectable niche in the marketplace.
Those companies could take a page out of the "Scene it Trivia" franchise and opt to make board games cut from a very old cloth and add a technological twist that could garner a few more eyes on the products.
Granted, the using a DVD player isn't exactly "Star Wars" as far as giving board games a futuristic feel to it, but what would be so wrong "CandyLand" implementing an app for your smart phone as part of the game play?
Perhaps keeping "CandyLand" and those in the same mold as pure classics is part of the game plan for these manufacturers, and they're not overly concerned with slumping sales or paltry perception of said games.
Or they're just not interested in going back to "Start" anytime soon.

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