'More' like it: Verizon ventures into customer friendly cell plans

02/20/14 by Mike Catania

And then, there were none.
Verizon Wireless, arguably the best and one of the more competent cell phone providers, introduced the aptly titled, albeit simplistic, Verizon "More Everything" program and plan late last week with pricing that starts at less than $50 per month and lives up to its moniker.
The "More Everything" program quite simply adds more features, minutes, texts, data to your plan, without altering the price. You still receive Verizon's incredible customer service and signal strength, minus weakening your bank account with pricing that puts a heavy strain on already financially strapped consumers.
The move from Verizon, which incorporated high pricing for its monthly services and bills, is both surprising and, well, to be expected.
How can it be both?
For starters, Verizon was doing just fine with its old business plan, one that when compared to its competitors seemed carved from the antiquated cell phone handbook from years past and included contracts and sizable monthly fees.
T Mobile and AT&T have shifted their model to include month to month plans and lower pricing that have altered the landscape of the industry. That transformation from hard headed to hopelessly enamored with keeping customers happy and content was a welcomed one, and perhaps was heavily influenced by a number of factors, such as the economy or smaller pay as you go, month to month companies quietly cutting into profit margins from the larger cell phone companies.
But Verizon remained relatively quiet during the transition period. Until now.
Truthfully, Verizon could have easily stood pat, did nothing and most likely celebrated its yearly revenue as if they operated inside of a bubble. You never heard much news, even in the midst of the industry shifting its price and contract model, about Verizon or a want or need to change anything they've been doing successfully for years.
Verizon instead followed suit in a way that not only garners new business but also rewards current customers with better plans devoid of a price increase. Turns out, Verizon's definition of "more everything" runs parallel with what the general consumer things, too.
The two year contracts still exists, and Verizon stands by it. Plans that come close or exceed $100 probably will continue to be commonplace and the choice for the majority of customers who come through the doors of any Verizon store.
But by broadening their thinking just a bit and adding a new wrinkle into their business repertoire, Verizon is still consistent with its competition and creating an entirely untapped market for itself.

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