For every inane Facebook post or Twitter rant that goes nowhere from a nobody, social media find salvation in all the things it does right.
The positives when it comes to social media as a whole often get overlooked thanks to the majority of those who use the medium to tout how much they saved on a case of Diet Coke at the grocery store this week or constantly bemoan about their relationships or can't help but share every moment or move they make, no matter how inconsequential or intimate it might be.
Baby's first steps (among other firsts) belong in a photo album, not online, and the only person who should truly care about your relationship status is, well, you.
But beyond the nauseating, inept and downright delirious nature that social media often is associated with, it also showcases its fare of redeeming qualities between the practical and the potent.
The statistics suggest that social media has become the most popular and arguably the most effective form of communication beyond your posting a grocery list or videos of cats talking like people. Businesses, no matter how large or small, use Twitter and Facebook to promote their business, increase their revenues and save plenty of money on marketing budgets across the board. Businesses can grow their brand and communicate with customers that go above and beyond the typical across the counter interaction that is remarkably passe.
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