Much like a superhero appearing out of nowhere, the girls' clothing and accessories outfit known simply as "Justice" serves notice to comparable retail competitors around the world that the truth has set free a spending frenzy -- one that has taken Justice from newbie to juggernaut.
But the Justice brand isn't fighting crime -- unless you count crimes against fashion. Yes, Justice quietly contends that other name brand retailers simply haven't maintained a current, fashionable trend that is up to the standards of today's girls -- typically targeting the ages of 8-14.
That incredibly influential demographic often drives plenty of sales revenue as little girls tug on mom's arm -- and purse -- in the hopes of piecing together the perfect back-to-school outfit that isn't terribly outdated or bland.
Justice has fought off such heavyweights and Wal-Mart, Target and other reputable companies to earn a huge percentage of the market and rank as one of the more popular retailers in the world in the world of girls' fashion. Not only is Justice swimming with some of the biggest sharks in the retail game but they're beating them at their own game.
Justice combines fashion underscored with color and infused with style and isn't afraid to take risks in terms of patterns and designs. What makes the rise of Justice even more impressive is the price point when compared to the Wal-Marts and Targets of the world.
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