Whatever you do, don't call Apple cheap. They prefer a more euphemistic approach to how their products are identified.
Call them intelligent, savvy or expanding their brand through a more prudent pricing structure.
The latest Apple forage into a lesser expensive model continued recently when the company put forth a Macbook Air model that comes in just under a $900 starting point, roughly $100 less than originally price tagged. Apple is opting to lower its pricing, but it has nothing to do, according to them, with customers buying any lesser of a laptop but rather broadening their appeal to include those who perhaps can't afford a Mac but wouldn't mind taking one for a test drive.
As much as Apple users and pundits alike might take exception to the price cut, it's nothing new from the brand from Silicon Valley. They've put out plenty of lesser expensive iPhones and iPads (the mini), and that move may have been met with criticism from the elitists within the Apple community but resonated with a clientele that perhaps felt as though the product line was above their financial grasp.
What exactly is wrong with any company altering their pricing in order to gain more customers, without sacrificing quality, efficiency and durability? In short, nothing.
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