Glasses half full: Is Google's take on eye wear more flash than substance

06/07/14 by Mike Catania



Technology has a way of consistently wowing its intended audience with just above every product. It isn't until you actual use the product in question where the newness and novelty wear off.
Classic blunders when talking about technology aren't hard to come by, and you can look no further than the 3D television as an idea that hit the ground running but stalled quickly once consumers got a taste of the tangible, not to mention wearing those annoying 3D glasses every time they watched their TV.
Speaking of glasses, Google Glass falls under the moniker of latest and greatest as glasses that essentially double as a computer slash smart phone slash tablet slash everything you could ever want at your disposal in the form of glasses.

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Anyone who has seen a demo or actually used Google Glass knows just how sleek and superior this idea and subsequent product truly is. This invention could easily change the technological landscape moving forward, thus rendering your phone, tablet, PC or Mac relatively useless with the Google Glass rolling all of what you want from those devices into something you wear.
The success of Google Glass, much like other wondrous ideas that either yielded tremendous success or slowly fell into obscurity, depends on how the consumer takes to it and if it's practicality proves tangible enough to translate into sales.
The nuts and bolts of the Google Glass technology seems to have all of its bases covered, from its voice control to literally turning everything you see and adding relevant information as part of what you're seeing. For example, directions no longer are pulling up Mapquest on your tablet but rather visualizing the map right before your eyes. The weather isn't about finding the right application on your phone but rather taking a quick glance into the sky and having Google Glass pull up what you're looking at that very moment and telling you what to expect throughout the entire day.
And what about that picture you're trying to snap with your phone?
Google Glass takes that mentality to the next, and perhaps last, level by allowing you to snap a picture at exactly what you are looking at through those glasses.
The only downside to Google Glass might be the idea of having to wear glasses all the time to truly take advantage of the product to its fullest extent. That, coupled with the price tag, could prove too daunting of a hurdle for even Google and this ridiculously remarkably product to overcome.
That price point, around $1500, isn't going to make Google rich off the Google Glass any time soon since the general public doesn't have that kind of cash on hand, and they're not lining up to buy one.
If Google Glass stays around long enough and the price point gets down somewhere that is deemed realistic, there's no doubting just how well this technology will flourish. Getting to that point might be the hardest part of Google Glass seeing a bright future.

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