When it comes to advertising, few do it as well as Nike.
From their trademark "swoosh" to the marketing campaigns that changed how the world looks at shoes, sweatshirts and other merchandise, Nike is never one to disappoint when it comes to perfectly melding words, images and a message that often goes above and beyond pedaling a product.
When they told us "Bo Knows," well, everything, we believed them. Bo Jackson was a duel sport competitor and one of the best pure athletes of all time, and Nike showed that he can do anything with their "Bo Knows" ad campaign that showed Jackson and his trademark Nike shoes competing in not only football and baseball but also tennis, hockey and just about anything else he tried.
Nike captured just how popular and power Jackson was at the time and made legions of consumers believe, much like they did with Michael Jordan, that Nike products proved the difference maker for any and all athletes.
Nike did it again recently by featuring injured NBA superstar Paul George, who suffered what was thought to be a career ending leg injury. Nike once again like all good, competent brands, released a black and white photo of George accompanied by some very powerful words that, again, transcend sports but rather taps into a mindset that career ending injuries for athletes like George just aren't a reality.
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