In any venue or business, competition is intended to make you better, sharper and more adept at becoming more successful at what you do.
Competition forces you to take a long, hard look at everything from your marketing to your current customer base and trying to find ways to grow your business, earn more revenue and become the dominant player in your marketplace.
That back and forth battle between you and your competitor also directly benefits one other important group: consumers.
Take, for instance, the rivalries between the four major cell phone players: AT&T, Verizon, Sprint and T Mobile. As talk of a new iPhone in the fall begins to heat up, the battle for new customers is nothing short of remarkable to watch as these four towering titans take aim at gaining even more of a foothold in the cell phone community.
AT&T and Verizon typically fight for the top spot as T Mobile and Sprint have been playing catch up for years. That fact hasn't deterred T Mobile and Sprint from pulling out all the proverbial stops and starting a price and data war against AT&T and Verizon.
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Sprint is dropping prices at record rates, and T Mobile is giving away four lines for a $100 and paying for your early termination fees if you decide to leave any other provider and join them. By the way, T Mobile is trying to sweeten their deal even more by not holding listening music against you when it comes to tabulating your data.
Sprint likes that idea so much that they're also offering a $100 family plan of sorts and are tossing around extra gigabytes and data with the greatest of ease. That pricing, even though AT&T and Verizon are widely lauded and considered the two premiere providers, is hard to overlook for a consumer base that might be struggling with cell phone bills that tip the scales at $250 or more per month.
Chances are, T Mobile and Sprint might get more than few passing glances with this pricing model, and they should. Whether customers ultimately switch still is undecided but at least they have more viable options to choose from, rather than be faced with the idea of only having AT&T and Verizon to choose from, something that could easily have happened had AT&T been allowed to purchase T Mobile.
If you don't believe the pricing plans put forth by T Mobile and Sprint aren't making waves, you should ask executives at AT&T and Verizon. They're definitely taking notice of what the number three and four cell phone providers, respectively, are doing.
And, AT&T and Verizon also are paying close attention to something else: customers coming into their stores and switching providers predicated on pricing.
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