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Product placement: Why kids won't appreciate too many toys

Take a look around your local Target or department store, and you'll be shocked to see that the holiday sales, decorations and fanfare that typically started in November already has arrived.
Particularly in the toy department.
Between stores preparing to make room for this season's hottest toy to beginning to stock shelves for what is likely to be a rush of buying and revenue, parents are preparing for another knock down, drag out affair that is finding all the toys their kids want.
The idea of moms and dads rushing around and filling up shopping carts with one toy after another is equal parts expected and discouraging. The expected part simply means that the holidays are tailor made for buying toys in bunches and bestowing those gifts on your children each and every year.
What isn't so enamoring is the mentality behind those actions.

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The holidays undoubtedly are marketed mostly toward kids in the form of toys, and parents respond by buying as many gifts as their budget will allow. In some cases, the budget goes out the window and parents go over and above as far as the total number of toys on the wish list.
That thinking only leads to toys being enjoyed for a matter of minutes or days, then quickly discarded due to kids having so many to choose from at any given moment. What parents have lost sight of the magic of that one (or two) toys that they truly want or have been asking for the entire year. Once that toy arrives as promised or planned, kids tend to value and appreciate it more so than a few dozen gifts that end up either not played with at all or used a handful of times.
It's a simple quality over quantity when it comes to purchasing toys for your kids, whether this is during the upcoming holiday season or something as traditional and simple as a birthday. The real problem with toys as it relates to having too many are kids never truly engaging or enjoying the toy itself. Plenty of parents tend to hone in one educational toys, especially for their younger children as they approach school age. Toys should be bought selectively and in moderation, so the kids can actually play, learn and take in the entire scope of the product, which will help them with concentration and help combat shorter attention spans. A few experts in the field of children and it relates to toys and psychology also suggests that rotating primary toys also encourages focus and development of more refined skills.
Granted, toys are supposed to be fun, educational and all things in between. But watering down the experience of playing with the toys by simply buying too many in one fell swoop might equate to happy kids instantly but more frustrating results over time.

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