The person who coined the phrase "Christmas in July" exercised incredibly foresight as far understanding just how early the marketing of the holiday season hits each year. How early have you seen a Christmas Tree display hit the hall of a major retailer? Some say they've seen Christmas trees or holiday decorations for sale as early as Labor Day, although conventionally as soon as Halloween candy goes bad, putting out Christmas trees is all good.
Customer pretty much adhere to the subliminal and in-your-face marketing for Christmas. You know you have that friend, relative or co-worker who proudly decrees that "my holiday shopping is done" and it's not even the end of August.
If you don't believe that consumers begin thinking Christmas in July, then you probably think Santa Claus still exists.
And with each year comes to proclamation of a toy or toys that will rule the holiday roost, that particular brand or item that parents will comb one retailer after another and feverishly search online for in the hopes that they're not greeted with the two worst words as summer turns into winter "Sold Out."
One of the more renowned players and holiday heavy hitters each year is Disney. Their brand is arguably the most sought after and famous in the world as kids begin carving out a Christmas list as soon they watch the latest Disney or Pixar movie or television show.
Like this article? Sign up to get similar articles sent to your inbox:
Keycode is headquartered in Las Vegas, Nevada. We are constantly striving to improve our service to both advertisers and consumers. We invite you to join our social community and provide us with feedback.